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Art Productions represent the Interactive Institute as creative advisors and innovation transfer specialists. Magnus Jonsson and John Paul Bichard manage an expanding portfolio of commercial clients, focusing on creative conceptual development, innovation transfer and production outsourcing. The primary aims are twofold: to productise creative innovations from the art, design, research and technology worlds and to develop creative solutions for clients in the retail, experience and property sectors.
In practice this means evaluating and developing existing and new II generated initiatives and innovations as well as looking for external opportunities such as the ongoing Cultural Infrastructure Kista project.
Whilst the team is not research focused, research collaborations are in process and actively encouraged. Art Productions welcome collaborations and discussions about new initiatives and means of generating focus as we continue to promote the Interactive Institute both locally and globally.
Homo Ludens Ludens / Try Again - In autumn of 2007, the Interactive Institute was commissioned by fashion retailer New Look to develop a DelayMirror Wall as a high profile element of their brand development process. Three DelayMirrors have been installed in the communal fitting room of the profile store in Birmingham, England.
The DelayMirror Wall provides customers with a fascinating and playful experience that stimulates exciting and memorable stories, adding a new layer of engagement and enhancing the high street fashion experience. For New Look, the installation has generated significant media attention, strengthening their brand and identifying their store as an innovative retail space.
Standing before the DelayMirror 'video mirror', you see yourself as you were 3 seconds ago. The feed is continuous, without break, so a twirl, a pose, a quick dance is always delayed in time. Three seconds is a magical pause when we stop thinking of the present and think of something happening in the past.
So when you look at yourself in the DelayMirror, it's almost like looking at someone else - a digital doppelganger. They look like you, move like you, dress like you, but they are doing what you did a few moments ago. This is no ordinary mirror, there is no direct reflection, no direct response, what you see is who you were.
DelayMirror Wall - In autumn of 2007, the Interactive Institute was commissioned by fashion retailer New Look to develop a DelayMirror Wall as a high profile element of their brand development process. Three DelayMirrors have been installed in the communal fitting room of the profile store in Birmingham, England.
The DelayMirror Wall provides customers with a fascinating and playful experience that stimulates exciting and memorable stories, adding a new layer of engagement and enhancing the high street fashion experience. For New Look, the installation has generated significant media attention, strengthening their brand and identifying their store as an innovative retail space.
Standing before the DelayMirror 'video mirror', you see yourself as you were 3 seconds ago. The feed is continuous, without break, so a twirl, a pose, a quick dance is always delayed in time. Three seconds is a magical pause when we stop thinking of the present and think of something happening in the past.
So when you look at yourself in the DelayMirror, it's almost like looking at someone else - a digital doppelganger. They look like you, move like you, dress like you, but they are doing what you did a few moments ago. This is no ordinary mirror, there is no direct reflection, no direct response, what you see is who you were.
Cultural Infrastructure Kista - Art Productions are delighted to announce the launch of Cultural Infrastructure Kista (CIK). After many months of negotiations with land owners, companies, Kista Science City and the electrum foundation, we have secured base funding for the project and the go ahead for the CIK cultural road map.
CIK is positioned as a cultural interface, promoting and enabling cultural productions in public spaces from a wide cultural base. We are actively promoting digital art, design and architectural projects and building opportunities for new works around Kista. This is based on a solid understanding of the business, cultural and political workings of the area, the results of a six month research period that concluded with the CIK pre-study.
We have already started a number of projects and are actively promoting initiatives in Kista. To date, these range from a large scale public art project with a 'secret' client to a number of events and projects with KSC, Electrum and the restaurant Street. There is a busy timetable for the year ahead!
Our aim over the coming year will be to expand and promote the cultural development of Kista, finding new opportunities, catalyzing new partnerships and collaborating with interested parties. We welcome discussion on new projects and ideas that relate to digital technology in the public and semi-public arena.
